For Immediate Release

May 16, 2002

Cumberland County
Public Library & Information Center
Unveils New Logo

New Library Logo Unveiled

Fayetteville, N.C.- The Cumberland County Public Library & Information Center unveiled its new logo today at the monthly Board of Trustees meeting at the North Regional Branch Library. Dr. Joseph Johnson, Chair of the Library Board of Trustees, and Jerry Thrasher, Library Director, briefed the gathering on the three-month process that led to the creation of the new logo design. The logo's creative concept and its development were the work of the Public Library's marketing partner, Smith Advertising and Associates, a locally based full-service advertising agency, which also has an office in Sarasota, Florida.

The Public Library Logo Committee supervised the logo design process. "We wanted a new fresh look to better position the Public Library system as we head into the 21st century-it was time for a change," said Jerry Thrasher, Library Director

Dr. Joseph Johnson, Chair of the Logo Committee and Chair of the Library Board of Trustees, shared his view on what the new logo conveyed. "To me, the design element indicates that the Public Library is an open book for all the community to explore and enjoy. It gives a traditional look blended with a modern vision for the library."

According to Larry Lynn, Vice President/Creative Director of Smith Advertising, "the new logo icon carries a double meaning-on one hand it can be viewed as a person inwardly seeking information or education in a book or it can express an external feeling of the library reaching out into the community, inviting the public to take advantage of all the services the library provides."

The logo process began over three months ago when members of the library staff and the Logo Committee met with the Smith Advertising team to explore what everyone wanted to achieve by creating a new logo for the library. "We pride ourselves on being good listeners and translating information gathered into high-impact design," states Gary Smith, President, Smith Advertising & Associates.

"I like the way the new logo works in all its possible applications; it looks good large or small, in color or in black and white. It will serve us well into the future," concluded Mr. Thrasher.

Systel Office Automation of Fayetteville provided funding for the logo project.

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