News Releases

Public Information Office Receives Excellence Awards

Oct 26, 2018

The Cumberland County Public Information Office received the Local Government Federal Credit Union’s 2018 Excellence in Innovation Award for the development and implementation of the Cumberland Alerts communications campaign. Cumberland County introduced Cumberland Alerts in August 2017 as its new emergency notification system.


The award was presented by North Carolina Association of County Commissioners Membership Services Coordinator Matt Gunnet and LGFCU Senior Membership Development Director Melissa Kerley during the regular Board of Commissioners meeting on Oct. 15. Assistant County Manager Sally Shutt accepted the award on behalf of the county’s PIO team.  Kerley also presented the County with a $1,000 check from the Local Government Federal Credit Union as part of the award.


The Public Information Office developed a multi-platform marketing campaign to encourage residents to register with the system. After creating a name, slogan and logo, PIO staff produced printed products, digital billboards, videos, social media postings, news releases and advertising, as well as promoted the system through various outlets.


“After Hurricane Matthew in 2016, the County decided a new emergency notification system was needed to better serve our residents. The Public Information Office was tasked with creating a campaign to reach citizens and promote signing up for this important communications tool, which we used in September during Hurricane Florence. We encourage everyone to register for the alerts. It only takes a few minutes,” Shutt said.


In addition to the LGFCU award, the PIO team received the Award of Excellence for Communication or Marketing Plans for Cumberland Alerts from the City-County Communications & Marketing Association (3CMA), a national professional group. The award was announced in September during the organization’s national conference.


The PIO team members are Communications and Outreach Coordinator Geneve Mankel; Graphic Design Information Specialist Claudia Sievers; Public Information Specialist Jon Soles; and Shutt, the County’s Public Information Director.